TrueAlpha

TechPillow designed and built the new TrueAlpha website in Next.js, with two complete looks that share every component: a light, editorial Memo theme and a dark, cinematic Midnight theme. It covers the fellowship curriculum, alumni stories, mentors, events, and videos, with a content model the team can update without touching code. We built a multi-step application flow with account creation, a ₹199 Razorpay application fee, spam protection, and UTM and click-ID attribution carried through every step, plus branded confirmation emails and WhatsApp reminders. Behind it sits a custom CRM on Firebase with individual logins and roles, Sales and Workshop pipelines, required notes and next steps at every stage, callbacks, an append-only activity log, round-robin lead assignment, bulk import, and a dashboard. Meta Instant Form leads flow straight into the CRM, and stage changes such as interview completed, offer made, and enrolled are sent back to Meta through the Conversions API alongside Google Tag Manager events, so ad spend can be optimised for real enrolments. We also produced the fellowship brochure and intro video, and covered the build with unit and end-to-end tests.