D2C Food & Bakery
Rubee's Bakehouse
A custom online ordering store for a small-batch home bakery in Mumbai, taking weekend pre-orders with UPI payments, OTP sign-in, and WhatsApp updates, and rated 4.9/5 by 200+ customers.
Background
The Challenge
Rubee's Bakehouse bakes everything to order in tiny batches: loaf cakes, burnt basque cheesecake, brownies, tiramisu, and muffins, delivered around Mumbai only on weekends. Taking orders over chat meant juggling variants, eggless requests, add-ons, and payment screenshots by hand. Off-the-shelf store builders did not fit a pre-order model with a Monday to Thursday ordering window, weekend delivery slots, and many options per product, and their fees were heavy for a home bakery. Rubee's needed a store that felt as warm and handmade as the bakes, and that did the admin for them.
What We Built
Our Solution
TechPillow designed and built a custom, lightweight ordering store for Rubee's Bakehouse. The menu supports real bakery options per product: loaf sizes and shapes, flavours, chocolate percentages, an egg or eggless choice, and paid add-ons like walnuts or extra chocolate chips, all priced live in the basket. Customers sign in with a phone OTP, pay by UPI, and order within the weekday pre-order window for Saturday and Sunday delivery. Serverless functions handle promo codes and send order notifications, with WhatsApp keeping customers and the bakery in sync. The site is fast, mobile-first, and built for local search, with allergen labels, FSSAI licence details, and 200+ customer reviews front and centre to build trust.
Technology
Tech Stack Used
</>JavaScript
</>Firebase Auth
</>Vercel Serverless
</>UPI (PhonePe)
</>WhatsApp
</>Google Analytics
Key Results
4.9/5
Customer Rating
200+
Happy Customers
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